Friday, October 11, 2013

Ad Dollars Follow Consumer Eyeballs To Smartphones, Tablets




Audio for this story from Morning Edition will be available at approximately 9:00 a.m. ET.



 



Mobile advertising nearly tripled in first half of year — reaching $3 billion, according to a report released Wednesday. Advertisers have been trying to find ways to adapt to the mobile environment.


Source: http://www.npr.org/2013/10/10/231205348/ad-dollars-follow-consumer-eyeballs-to-smartphones-tablets?ft=1&f=
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